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Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976
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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


Research papers

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
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Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975
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Citation

Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/application-of-conjoint-measurement-to-marketing-problems-and-media-research


Research papers

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
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Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow


Research papers

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Josef Stofer
August 1, 1975
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Citation

Stofer, J. (1975a, August 01). Prognoses today for the behaviour of tomorrow (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/prognoses-today-for-the-behaviour-of-tomorrow-german-


Research papers

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Christian von der Heyde
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
August 1, 1975
×

Citation

von der Heyde, C. (1975a, August 01). A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-method-for-improving-the-results-of-primary-investigation-by-including-the-reasons-for-non-response-in-sample-design-and-weighting-german-


Research papers

Some remarks about choice analysis

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
×

Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis